If you’ve been on any social media platform this month, you’ve probably seen many posts surrounding the holiday season. Many of the industry’s biggest brands have a great reason to participate in marketing to customers this year and here’s why. According to Adobe’s 2017 online shopping data, Cyber Monday hit a new record as the largest online sales in U.S. history with $6.59 billion. With so many brands using social media to drive sales for the holidays, who made the biggest impact? Here’s what we discovered:
Sky Cinema Christmas
This gives us all the feels. Sky Cinema does an excellent job making their commercial more about bringing people together for the holidays and the connection it brings to people. We give this a huge thumbs up.
Toyota R+S Holiday
You might want to grab a tissue or two before you watch Toyota’s holiday commercial. We love the metaphoric meaning in this commercial that represents the losses in life that are reborn for generations to come. Well done Toyota!
Debenhams – You Shall Find Your Fairytale Christmas
Debenhams turns to an emotional storytelling campaign to help shoppers find their fairytale Christmas. The ad does a great job at having a distinct call out with a modern spin on a classic fairytale. However, from an emotional level to engage, we think they missed the mark.
Macy’s – The Perfect Scent
We love this commercial that tells a story of a little girl who brings her mother and father together through the perfect gift. Kudos to Macy’s for the perfect holiday commercial.
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Source: FS – Social Media Blogs 1
Best Holiday Social Media Content